This project aims to create real wealth for Murray Darling Basin communities by up-skilling the tourism sector to participate in the on-line environment and make it easy for visitors to plan and book their next holiday in the Basin on the internet.
A Regional Tourism Australia project
Regional Tourism Australia's mission is to grow the economies in regional Australia using tourism and well branded websites that promote the wonderful opportunities that regional Australia has to offer.
Our vision for Great Rivers Australia is to inspire major social, economic and environmental benefits in the Murray-Darling Basin to restore confidence in regional and rural Australia as a place to visit, live and invest.
Recent droughts and an increase in the demand for water from within the Murray-Darling Basin has highlighted the need to diversify the economies within the Basin. This, in conjunction with the Federal Governments 'water buy back' activities has placed extra stress on these regional economies.
This project is 'shovel ready' and has the capacity to add a new dimension to the regional economies of the Basin. This is a large, long term project. A number of resources must be developed before the Basin will see quantitative benefits. Our modelling has indicated that this project will take 12 months before generating results, after which time the benefits will increase rapidly.
The Basin’s rivers provide the natural ingredients to draw visitors to and through the Basin.
Tourism performance in the Basin is aggregated from Market Research in its sub-regions.
To support the 11 Regional Development Australia Boards in the MDB to grow their tourism industry.
Tourism performance in the Basin is not keeping up with its Capital Cities.
The Basin has world class natural and cultural assets, stories and experiences that are linked by one river system, but separated by State Tourism websites.
The Great Rivers Australia website will be unique.
The website will increase the value placed on the Basin’s natural and cultural assets, especially the value placed on rivers and environmental water.
Increased economic activity and diversification in the Murray Darling Basin.
Working together towards a common goal.
An industry led tourism website with on-line support services and tailored mobile software applications to facilitate journeys within the Murray Darling Basin.